M&M’s has announced that the brand is partnering with Lil Nas X to harness the power of music and connect with fans in a fresh way for the iconic M&M’s brand. Lil Nas X has had a few unique collaborations in his career, especially those that take place outside of music. He partnered with MSCHF for their “Satan Shoes” collaboration, which was a customized Nike Air Max 97. He teamed up with Maury for a fictional episode that continued the storyline from his “That’s What I Want” video. There’s also Lil Nas’ upcoming possible collaboration with the Teletubbies. His trend of these types of collaborations will stay alive thanks to the announcement of his partnership with M&M’s.
Over the past 80 years, the iconic Mars candy brand has become a staple in households across the globe. The brand announced an evolved purpose, focused on creating a world where everyone feels they belong.
While no further details are available at this time, the candy brand announced on Tuesday (May 31) that the “initiatives” would help connect Lil Nas X fans and M&M lovers via the power of “music art & entertainment.”
“Music is one of the most powerful tools to bring people together,” Miazga-Bedrick added. “Like our iconic M&M’s brand, music sparks nostalgia, memories, and fun, and we are thrilled to be able to partner with one of the most trailblazing artists in the world, Lil Nas X, to help us further cement M&M’s role within entertainment.”
Together, Lil Nas and M&M’s aim to use the power of “music, art & entertainment” to bring fans together. and build connections through initiatives that they will debut later this year. “M&M’S is iconic and I’m a huge fan of the brand,” adds the rapper. “I’m excited to work with them on some really cool projects this year that are as colorful as they are.”